How to make Strategic Plan / strategic plan outline

Strategic Plan outline

  • Executive Summary
  • Company Background & Milestones

PART I:  THE BUSINESS

 

  • Vision & Mission Statements
  • Description of Business
  • Product/Service
  • Target Market / Customer Profile
  • Business Location
  • Business Model (how does the company operate and make money?)
  • Goals – Objectives – Strategies
    • Corporate
    • Division
    • Functional (Departmental)
  • Company Performance (Financial and Strategic)
  • Management & Organization
  • SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)
  • Core Competencies and Competitive Advantage
  • Value Chain Analysis and Bench marking
  • Competitor Analysis
  • Industry/Market Analysis
    • Economic characteristics
    • Key success factors
    • Trends and opportunities
    •  Forces analysis (Porter)
  • Strategic Group analysis
  • Competitive Strength Assessment (based on key success factors)
  • Generic Strategy analysis (Porter)

 

PART II:  MARKETING

 

  • Marketing Goals – Objectives – Strategies
  • Customer Analysis
  • Marketing Mix (4 P’s)

 

PART III:  FINANCE

 

  • Financial Goals – Objectives – Strategies
  • Financial Data
    • Sources and applications of funding
    • Capital equipment and supply list
    • Balance sheet
    • Break even analysis
  • Income projections (profit & loss statements) –
    • Three-year summary –
    • Detail by month, first year –
    • Detail by quarters, second and third years –
    • Assumptions upon which projections were based
  • Cash flow projections-
    • Three-year summary –
    • Detail by month, first year –
    • Detail by quarters, second and third years –
    • Assumptions upon which projections were based
  • Historical Financial Reports for Existing Businesses
    • Balance Sheets for past 3 years-
    • Income Statements for past 3 years-
    • Tax Returns

PART IV:  HUMAN RESOURCE MANAGEMENT 

  • Personnel Planning
  • Personnel Policies
  • Job Analysis
  • Recruitment
  • Training
  • Management
  • Development
  • Performance Appraisal
  • Compensation and Benefits

OTHER POSSIBLE AREAS FOR STUDY INCLUDE: 

  • ACCOUNTING
  • INFORMATION SYSTEMS
  • MANUFACTURING & PRODUCTION

           PART V:  SUPPORTING DOCUMENTS

  •  Copy of licenses
  • Copy of lease or purchase agreement
  • Copies of contracts and other legal documents
  • Copy of resumes of all principals
  • Copies of letters of intent from suppliers, etc.
  • Policy manuals
  • Job descriptions
  • Credit reports
  • Letters of reference
  • For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchiser
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