Category Archives: Strategic Management

How to make Strategic Plan / strategic plan outline

Strategic Plan outline

  • Executive Summary
  • Company Background & Milestones

PART I:  THE BUSINESS

 

  • Vision & Mission Statements
  • Description of Business
  • Product/Service
  • Target Market / Customer Profile
  • Business Location
  • Business Model (how does the company operate and make money?)
  • Goals – Objectives – Strategies
    • Corporate
    • Division
    • Functional (Departmental)
  • Company Performance (Financial and Strategic)
  • Management & Organization
  • SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)
  • Core Competencies and Competitive Advantage
  • Value Chain Analysis and Bench marking
  • Competitor Analysis
  • Industry/Market Analysis
    • Economic characteristics
    • Key success factors
    • Trends and opportunities
    •  Forces analysis (Porter)
  • Strategic Group analysis
  • Competitive Strength Assessment (based on key success factors)
  • Generic Strategy analysis (Porter)

 

PART II:  MARKETING

 

  • Marketing Goals – Objectives – Strategies
  • Customer Analysis
  • Marketing Mix (4
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